top of page

Hello

I'm a Senior Product Designer with extensive experience crafting impactful, user-centric mobile and web-based applications.

Gab from Alpian

Check out my work and get in touch.

Products

Products

Explore some of the most recent products I've worked on.

Alpian cross

App

Alpian is Switzerland's first digital private bank, offering a mobile-first banking experience that combines everyday banking with personalized investment and private banking services.

Group 2412_edited.jpg

Web App

Rembrandt is a CRM designed to support Customer Support agents and Wealth Advisors in managing client interactions efficiently, streamlining their daily workflows, and providing quick access to essential client information.​

Screenshot 2025-03-28 at 07.45_edited.pn

GenAI Chat

An AI-powered chat assistant designed to support bank operators in handling inheritance cases with accuracy and efficiency. 

Design Systems

Design Systems

Creating a design system is complex, but extremely rewarding. I designed the one for web independently, while for mobile I led the initiative and helped craft it, coordinating a team of designers to bring it together.

DS 1_edited.png

A unified UI framework built to standardize UX across our client’s entire web ecosystem. By creating a single source of truth for typography, components, and interaction patterns, I managed to cut design handoff time by 70% and ensured pixel-perfect consistency across 8+ web apps.

Mask group_edited.jpg

Built on deep foundational research, this design system was shaped around atomic design principles to ensure long-term scalability. We identified core building blocks early, defined tokens to enforce consistency, and established a robust set of rules to support the hundreds of components the system has grown into.

Case Studies

UX Case Studies

A deep dive into the Design Thinking framework, applied across this collection of freelance projects. Through detailed case studies, I analyzed challenges, uncovered opportunities, and designed impactful solutions for my clients.

Steps from start to finish: Empathize, Define, Ideate, Prototype and Test. Repeat.

Car dealership

Responsive website

A web app with dashboard and an integrated marketplace, where car dealers can find and manage the best deals in the market.

Main user flow considered: checkout in the newly integrated marketplace.

Read.y

App

Read.y is an app conceived to help preschoolers approach reading activities, by learning the alphabet through an engaging and effective game.

Main user flow considered: gameplay level completion.

Citty

App & Responsive Website (mock project)

Citty is a platform where people can connect with their municipality, so they can suggest ways to improve the city they live in.

Main user flow considered: new project submission form.

Titian Red: Digital Marketing & Design Studio

In 2019, a designer, a developer, and I launched Titian Red – Digital Marketing & Design Studio, a joint venture to help businesses navigate digital transformation. Our goal was to equip local and international brands with the tools to establish a strong online presence and connect with the modern digital audience. Here’s what we built.

Rectangle 4.png
bottom of page