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Resume.
With 10+ years across design, branding and marketing, I bring a strategic view of how products live within a wider brand and market ecosystem. Today I use that experience to design UX that improves clarity, trust and conversion.
01
Experience
Work experience
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2025 – Present
Switzerland, remoteSenior Product Designer
Alpian · Swiss mobile app division
Alpian is Switzerland's first digital private bank, combining everyday banking with the personalised wealth management of private banking, all in one app.
- Led the UX audit of the old app through primary end-user research, turning findings into prioritised recommendations for the 2025 full redesign.
- Led the full app redesign with a dedicated design system, improving user flows, information architecture and visual consistency.
- Established a scalable design system and component library, with a three-layer token system and a move toward atomic design.
- Led end-to-end UX/UI for Investments, Pillar 3a & Vested Benefits, Savings Account and the Groupe Mutuel partnership.
- Owned UX writing and localisation workflows, delivering 825+ keys, and championed company-wide adoption of Figma.
Business impact: client base +65%, AUM CHF 216.3M (+127%), revenue CHF 333M, app rating 4.35.
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2023 – 2024
Italy, remoteSenior Product Designer & Team Lead
Alpiantech for Intesa Sanpaolo · Strategic projects division
- Promoted to Senior Product Designer & Team Lead for delivery quality and leadership on the Intesa Sanpaolo account.
- Defined and ran a design operations vision across 4 concurrent products.
- Recruited, onboarded and mentored a design team of 3.
- Owned and evolved the branded design system for all web applications, and set QA standards for production-ready delivery.
Business impact: built Alpiantech's design function, unified the design system across 4+ web apps and cut design-to-dev handoff time by 60%, laying the groundwork for 2 new initiatives.
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2022 – 2023
Italy, remoteProduct Designer
Alpiantech for Intesa Sanpaolo · Strategic projects division
- Led UX/UI for 8 launched products (1 mobile app, 6 web apps, 1 GenAI chat) for private banking clients and internal users.
- Designed end-to-end experiences in regulated financial environments, balancing usability, compliance and business needs.
- Initiated a design system adopted across internal web apps, cutting design inconsistencies and QA effort by 80% in 6 months.
- Planned and ran usability studies before and after launch, and pushed the move from Sketch to Figma.
Business impact: 8 product launches reaching 70,000+ users; the design system was adopted by all new web apps of the Intesa Sanpaolo Group.
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2021 – 2022
Kyiv, remoteUX Designer
Freelance
My first steps in UX: end-to-end projects for newly launched businesses and entrepreneurs, using Design Thinking from discovery to delivery. Research through surveys, interviews, personas and journey maps; low- and high-fidelity prototypes in Figma, Sketch and Adobe XD; usability testing and iteration.
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2019
KyivDigital Marketing Specialist
Titian Red
A digital marketing and design studio helping small businesses and professionals grow their visibility and reach new customers online.
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2016
New York, remoteBrand Manager Assistant
Guiomar
A New York luxury womenswear label founded by fashion and costume designer Guiomar Giraldo-Baron.
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2015
New YorkPR Associate
Lawlor Media Group
A luxury lifestyle PR boutique covering branding, strategic marketing, buzz building, crisis management and social media.
02
Skills
Skills & expertise
- Core expertise
- Product Design · UX/UI · Design Systems · Product Discovery · UX Strategy · Design Thinking · User Research · Usability Testing · Design Mentorship
- Tools
- Figma · Sketch · Miro · Jira · Notion · Maze · Crowdin
- Languages
- Italian · native
English · C2
03
Education
Education
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2024
Product Designer Certification
Uxcel
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2022
Google UX Design Professional Certificate
Google · Coursera
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2013
Degree in Economics and Commerce
Ca' Foscari University of Venice