Products / P-01 · Alpian
Savings account.
Of all the initiatives I worked on at Alpian, this one stands out. It was the first project I led end to end: a long-awaited feature that brought real value to users and drove strong business growth.
01
Overview
A place to save
- Role
- Lead Product Designer
- Duration
- July – October 2024
- Platforms
- iOS and Android
The company
Alpian is Switzerland's first digital private bank: a mobile-first experience that combines everyday banking with personalised investment and private banking services.
The problem
To raise client engagement and assets under management, the business identified a key missing feature: a savings account, where clients set money aside, work toward goals and earn interest, creating value for both users and the bank.
The goal
Design a seamless savings feature that lets users put money aside effortlessly while working toward their financial goals.
My role
I led UX and UI: gathering business requirements, wireframing, refining into high-fidelity mockups and interactive prototypes, and presenting solutions to the business.
02
Exploration
First iterations
The initiative started with several stakeholder sessions to dig into the problem space, clarifying business goals and user pain points. That let me sharpen the scope and develop proposals, iterating on them until the first MVP was validated.
Mid-fidelity prototype
An early version covered a full happy path across several flows, to validate key interactions and journeys. The final version was then reduced to the essentials needed for the MVP and the business deadline.
03
Mockups
The final UI
A selection of screens from the Savings Account feature, now live in Switzerland on the App Store and Google Play.
04
Takeaways
Takeaways
- End-to-end ownership
Led UX/UI from concept to high-fidelity prototypes, delivering a seamless mobile experience that makes saving effortless.
- A feature that moves the business
Designed a crucial feature that drives engagement and grows funds under management, contributing directly to business growth.
- Requirements into flows
Worked with stakeholders to turn business requirements into intuitive wireframes and prototypes aligned with user needs.
What I learned
Bringing savings into a private banking experience meant balancing simplicity with financial empowerment. Users value trust and transparency in financial products, so I focused on the clarity of both the UX writing and the visual design.
Early alignment between stakeholders, and continuous feedback, helped shape a feature that met both business and user needs.
Next
P-02