Who's Gab anyway”

I'm Italian, but I support Ukraine first and foremost. Since the full-scale invasion forced me to leave Kyiv, I've been actively advocating for the Ukrainian cause and fighting the misinformation campaigns against it. If you also stand on the right side of history, let's be friends :)

My career has been a little all over the place: from economics in Venice to PR and brand work in New York, marketing in Kyiv, and finally design. Eventually I settled on what I really love. Solving user problems is what keeps me busy these days.

After many years spent trying to sell products, design showed me a new perspective: companies can reach the same results without the hard sell, by giving customers what they really want and building what they actually need. Quality sells too.

That's why I care about quality down to the last detail. A clear screen, a well-named button, a flow that simply works: small things that add up to a product people trust.

There's more to me than design. Over the years many passions have come into my life: some stayed, some went. To keep it short, here are three things I enjoy:

Then there's movies, traveling, cooking… same old, same old. If any of this sparked your interest, maybe we should talk.

Got you curious?