Product initiative
Alpian App:
Savings Account
01
Initiative Overview
The product
Alpian is Switzerland's first digital private bank, offering a mobile-first banking experience that combines everyday banking with personalized investment and private banking services.
The goal
Design a seamless and user-friendly savings account feature that empowers users to set aside money effortlessly while working towards their financial goals.
My responsibilities
Led the UX and UI design efforts, focusing on gathering business requirements, crafting wireframes, and refining them into high-fidelity mockups and interactive prototypes, presenting solutions to the business.
The problem
To enhance client engagement and increase funds under management, the business identified a key missing feature: a savings account. By introducing a dedicated savings option, clients would be encouraged to set aside a portion of their earnings, work towards financial goals, and earn interest on their savings—creating value for both the user and the business.
My role
UX/UI Designer.
Project duration
July 2024 – October 2024
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Mockups
03
Hihglights
Achievements
Led the UX/UI design from concept through high-fidelity prototypes, resulting in a seamless mobile experience that empowers users to effortlessly save money and achieve their financial goals.
Designed a crucial feature that drives client engagement and increases funds under management, directly contributing to business growth.
Collaborated with stakeholders to gather business requirements and translate them into intuitive wireframes and interactive prototypes, ensuring alignment with both user needs and business objectives.
What I learned
Integrating savings into a private banking experience required balancing simplicity with financial empowerment. Users value trust and transparency in financial products, so I made sure to focus on clarity of the UX writing and visual design.
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Early alignment between stakeholders and continuous feedback helped refine the feature to meet both business and user needs.